There are various ways that firms can advertise their products or service, and one of the most favorite ways to promote is through the use of signage. Just as there are many ways to advertise, there are as many sign options available to choose from. The choice then comes to deciding which kind of signage works.
If looking for a general answer, all signage will work in some way. The extent to how well a certain signage choice works relies on what type of product or service is being offered, where potential customers will be coming from and more. Below are some signage options and how they work with certain situations.
Vinyl Banner: A vinyl banner is often used when a message such as a sale or when an event will take place needs to get to a large group of people. It is typically an inexpensive and effective way for businesses to stand out and demand attention. Vinyl banners are also very durable and can be reused many times over.
Banner Stand Banners: Banner stands are used in conjunction with banners as a signage option that draws people in with sale information or informs a potential customer of a product. Although it has an unlimited number of uses, you will often find this type of signage in retail stores as a floor display and at vendor booth areas at trade shows. Banner stands to allow for a free standing display and is even offered in double banner stand form where you can garner attention from two sides instead of one.
Posters/ Gator Board/Foam Board: The posters, gator board and foam board signage options are also very popular when looking to get across information or for advertising purposes. You will likely find these signs in retail stores. Poster, specifically, is very flexible in their use for many reasons. They are often found clinging to storefront windows which display an advertisement. This is an excellent way to advertise because you are attracting customer into your location as well as providing information to those inside. Gator board signage and foam board signage can be suspended from a ceiling, propped up against an object or hung on a wall. Posters, gator board signs, and foam board signs are another inexpensive, yet effective way of advertising.
Sidewalk Signage: Sidewalk signage is designed for the purpose of luring potential customers inside your store or service location. They are a great tool for attracting walk-in customers because they are at the perfect height for those passing by to notice. Many ice cream shops, specialty shops, and hair salons make use of this type of signage with great success.
These are just a few types of signage available to business owners or event coordinators looking to advertise. Signage also works well for schools and other organizations hosting sporting events, fundraiser events and more. Although they work great individually, signage options could have a greater impact and draw more attention if combined. Choose what works best for the situation at hand and see how much your business or event improves with little in the way of out of pocket expenses.
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